At Velvet Vanity, we believe that beauty should feel as good as it looks. That’s why we craft high-performance, plant-based cosmetics that blend bold pigments with nourishing natural ingredients.
Our formulas are 100% vegan, cruelty-free, and powered by skin-loving elements like botanical oils and Vitamin E — because your lips deserve care, comfort, and confidence in every swipe.
We are a beauty brand for the bold, the soft, the in-between — for anyone who wants to wear color without compromise.
From everyday elegance to statement glam, Velvet Vanity is designed to deliver luxury-level payoff without compromising on purity or values.
Welcome to clean beauty, reimagined in color.
Why Velvet vanity co?
Luxury beauty
Effortless. Inclusive. Conscious. Beautiful.
We create makeup that’s easy to use, wearable, and made for real routines — giving you that perfect pop of color without the fuss.
Everyday Glam, Redefined Boldly
Our shades and formulas are designed to flatter every skin tone, ensuring everyone finds their perfect match and feels represented.
Cruelty-Free & Conscious
We’re committed to ethical beauty. No animal testing, clean formulations, and products that care for your skin as much as you do.
View Our Story
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Velvet Vanity Co was born from the belief that beauty should feel effortless and empowering. Frustrated by makeup that didn’t truly celebrate individuality, we created a brand focused on skin-loving, inclusive, and cruelty-free products designed for real, everyday beauty.
Our mission is simple: to help you feel confident, radiant, and unapologetically yourself with minimal effort. Velvet Vanity Co is where beauty meets authenticity — and we’re just getting started.